Chiquita ðŸŒ
DESIGNER
Studio Wieden+Kennedy
Client Chiquita Bananas
Other Designers Danielle McCoy, Julia Perry, Dee Mahon
Design Lead Mike Weihs
Design Director Guy Featherstone
Chiquita approached W+K Design for a refresh of their brand. As a part of a small design team, I helped with initial visual exploration to create a playful identity that expressed Chiquita bananas as bold, iconic, optimistic, healthy, and fun.
Type Exploration
Hands of Bananas
—A bunch of bananas is called a hand, while a single banana is referred to as a finger.
Banana Forms
—Exploration of the banana form with gestural monoweight strokes to create expressive, fun compositions.
The Banana “Pillâ€
—Layout exploration without banana photography. Recreating the pill from the banana’s point of view to house headlines.
