She Breaks Barriers

adidas Global

Studio  Kamp Grizzly
Client  adidas
Co-Art Director  Deb Lee
Designers  Addison Carroll, Xela Gold, Judd Ortiz
Creative Director  Tally Gunstone
Photographer  Kyle Hannon

             The brief from adidas was to establish a new global brand initiative for women in sport. For this initiative, we created a visual identity with a direct and honest aesthetic influenced by bold typographic treatments supported by a simplified color palette and grid system. Our photo direction captured raw athleticism and the confronting engagement of adidas athletes.

             The message was direct, irreverent and unavoidable. Our messaging-first approach resulted in hyper local OOH campaign with hand painted walls around the country featuring the next generation of female athletes under a consistent call to action.